![]() ![]() Not knowing the inner workings of the industry can mean missed opportunities Artist representationĪlthough the industry is welcoming more DIY licensing, handling licensing alone is nearly a full-time job for a completely independent musician. Without PRO representation, it is difficult to follow and collect the revenue associated with landing a successful sync licensing deal. But the PRO is the entity gathering the required payment for the utilization of the IP and pays out to writers and publishers in equal shares. The venue, network, or channel using the intellectual property (IP) is responsible for payment of royalties and licenses used. These organizations track, collect and pay copyright holders for their owed revenue and are responsible for tracking most public performances of a composition. There are 3 major PROs in the US-ASCAP, BMI, and SESAC. ![]()
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